Berlinale: Programme

Film file

Berlinale Talents

Crossing the Border: Finding New Audiences

with Victoria Broackes, Yoel Gamzou, Chris Torch, Annemie Vanackere

What strategies do other cultural institutions such as museums, orchestras and theatres employ to rebrand and re-contextualize their art form to attract new audiences? Pioneers from various parts of the European cultural sector, including Yoel Gamzou, one of the youngest conductors in the world and head of the International Mahler Orchestra, Victoria Broackes, curator of the ‘David Bowie Is…‘ exhibition at the Victoria & Albert Museum in London, and Annemie Vanackere, artistic director of the successful HAU Hebbel am Ufer theatre in Berlin, share their experiences in broadening and maintaining new audiences that the film industry could learn from.