In 2023, the Berlinale will be supported for the first time by Armani beauty as Principal Partner and official beauty expert. Armani beauty will provide the official make-up service to the festival’s guests among whom celebrities destined to walk the Red Carpet. Berlinale audiences have the opportunity to get their makeup done at the Armani beauty pop-up at Potsdamer Platz. For over 20 years, Armani beauty has been delivering beautifully textured make-up, skincare formulated from the most pioneering science, alongside fragrances created with the rarest ingredients. Armani beauty’s collaboration with the Berlin International Film Festival keeps enhancing the relationship the brand has with the world of filmmaking and comes as a celebration of Giorgio Armani’s life-long love of the cinema. Armani beauty’s faces Cate Blanchett, Sydney Sweeney, Regé-Jean Page, Tessa Thompson, Nicholas Hoult, Adria Arjona, Greta Ferro and Alice Pagani epitomise the intimate connection between cinema and beauty.
L'Oréal Deutschland GmbH | Jennifer Onda | Brand Director Armani
The mobility platform Uber will be Principal Partner of the Berlinale and supports the festival in the realisation of the VIP shuttle to bring film teams and festival guests to the Red Carpet. For the practical realisation, Uber cooperates with a local car rental partner, through which the required capacity of vehicles and drivers will be provided. For the 73rd edition, all limousines for the Berlinale VIP shuttle will be powered by modern and sustainable hydrogen technology for the first time and will therefore be emission-free. Uber is also planning numerous activities to make it easier for Berlinale audiences to get to the venues and back home.
Uber | Tobias Fröhlich | Head of Communications DACH
As the main media partner of the Berlinale, ZDF/3sat has staged all stage events in the Berlinale Palast since 2005 – from the Opening Gala to the European Shooting Stars Awards and the presentation of the Honorary Golden Bear to the Award Ceremony with the International Jury. As a leader in the press pool, ZDF ensures the transmission of TV images to the numerous national and international channels.
ZDF | Brigitte Fuchs| ZDF Berlinale Coordinator