Principal Partners

Armani beauty supports the Berlinale as Principal Partner and official beauty expert. Armani beauty will provide the official make-up service to the festival’s guests among whom celebrities destined to walk the Red Carpet. Berlinale audiences have the opportunity to get their makeup done at the Armani beauty pop-up at Potsdamer Platz. For over 20 years, Armani beauty has been delivering beautifully textured make-up, skincare formulated from the most pioneering science, alongside fragrances created with the rarest ingredients. Armani beauty’s collaboration with the Berlin International Film Festival keeps enhancing the relationship the brand has with the world of filmmaking and comes as a celebration of Giorgio Armani’s life-long love of the cinema. Armani beauty’s faces Cate Blanchett, Sydney Sweeney, Nathalie Emmanuel and Nicholas Galitzine epitomise the intimate connection between cinema and beauty.

L'Oréal Deutschland GmbH | Alisa Alberternst |

The automotive brand from Barcelona is once again supporting the Berlinale as a Principal and Mobility Partner, providing the festival’s car fleet. Film teams, jury members and guests arrive emission‑free to premieres and events in the fully electric SUV coupé, the CUPRA Tavascan.
With its strong presence in the music and festival scene, the young brand has stood for passion and inspiration beyond the automotive sector since its launch. Through its ongoing partnership with the Berlinale, CUPRA is setting new impulses and deepening its commitment to the film industry. During the Berlinale 2025, the brand created a highlight with the introduction of the ‘Berlinale Shorts CUPRA Filmmaker Award,’ which supports unconventional cinematic voices.
CUPRA is also expanding its partnership with the Berlinale and, in cooperation with Berlinale Talents and Studio Babelsberg, is supporting creative talent through the initiative ‘The Dream Makers,’ a short film competition that gives filmmakers from around the world the opportunity to bring their boldest ideas to life.
Various events will take place at the CUPRA City Garage Berlin on the occasion of the 76th Berlinale.

CUPRA / SEAT Germany | Melanie Stöckl | Head of PR Communications |
Sabine Stromberger | PR Manager |