Campari is at the heart of some of the world's most famous cocktails, such as the Negroni and the Campari Spritz. The passionate relationship between the brand and the world of film and cinema has a long tradition. It began in the 1980s with – of particular relevance- the collaboration with the world-famous director Federico Fellini, who shot his first commercial for Campari.
With the expansion of the Berlinale partnership, Campari continues to strengthen its global long-term commitment to the world of film and cinema. Guests of the Berlinale, cineastes/film makers and Campari fans can look forward to a special and surprising appearance of the brand. In addition, the Campari Lounge at the Grand Hyatt Hotel will be open daily from 3.30 pm to 10.00 pm and will act as a centre point throughout the festival to bring together film-makers, creatives and new talents at the bar.
Campari | Maria Scuto | PR & Advocacy Manager
The Berlinale is celebrating the 10th anniversary of its partnership with Mastercard. As an international technology company, Mastercard provides safe and smart payment processes all over the world.
As a partner of the talent enablement initiative Berlinale Talents, Mastercard also supports 200 selected creative professionals from 14 different disciplines in the film industry. In addition, every Berlinale ticket purchase via Mastercard® contributes to the support of talents. Further information on the initiatives and the campaign: mastercard.de/berlinale
Mastercard | Philipp Hofer | Sponsorships Germany
Potsdamer Platz is once again a Co-Partner and central festival location of the Berlinale. With the start of the film festival, the Theater am Potsdamer Platz transforms into the Berlinale Palast and the entire neighbourhood welcomes filmmakers, stars and fans from all over the world. With The Playce, the district offers shopping and entertainment, as well as art and cultural experiences for visitors. We look forward to spending the festival time together with you.
rbb media is a Co-Partner of the festival since 2020. As a wholly owned subsidiary of Rundfunk Berlin-Brandenburg (rbb), rbb media is a full-service provider for rbb. The spectrum of services ranges from advertising in radio and television programmes to programme evaluation, merchandising, co-editing services, licenses, cooperation and sponsoring. The rbb itself continues to support the Berlinale as a media partner and donates the Berlinale Documentary Award. A three-member jury decides on the awarding of the prize money in the amount of 40,000 Euro.
rbb media | Birgit Kuchenreuther | CEO