As an international technology business, Mastercard provides safe and smart payment processes all over the world. Mastercard has been a Co-Partner of the Berlin International Film Festival since 2015. This year, it is focusing on diversity and accessibility, since films can help sensitise people to the world around them and combat stereotypical role models. Actor Thelma Buabeng is the face of the Mastercard campaign and lends the company’s commitment a strong voice.
To encourage diversity on the big screen, Mastercard supports the project Vielfalt im Film and its associated organisations in their commitment to fighting discrimination and promoting accessibility and diversity in the film industry. From February 13 – 26, 2023, Mastercard will donate 1 Euro of every festival transaction (ticket sales at the Berlinale online ticket shop, and snacks and drinks at the International and Zoo Palast cinemas) made with Mastercard to the project.
As a partner of the talent support project Berlinale Talents, Mastercard will sponsor 200 selected creatives from 14 different film industry trades. More information on the projects and the campaign are available at https://www.mastercard.de/berlinale.
Mastercard | Nadine Rudolf | Sponsorships
Potsdamer Platz is once again host and central festival location of the Berlinale and for the first time co-partner of the event. With the start of the film festival, the Theater am Potsdamer Platz transforms into the Berlinale Palast and the entire neighborhood welcomes filmmakers, stars and fans from all over the world. With the reopening of The Playce, the Quartier now once again offers shopping and entertainment, as well as art and cultural experiences for visitors. We are looking forward to our festival time together.
rbb media is a Co-Partner of the festival since 2020. As a wholly owned subsidiary of Rundfunk Berlin-Brandenburg (rbb), rbb media is a full-service provider for rbb. The spectrum of services ranges from advertising in radio and television programmes to programme evaluation, merchandising, co-editing services, licenses, cooperation and sponsoring. The rbb itself continues to support the Berlinale as a media partner and donates the Berlinale Documentary Award. A three-member jury (Diana Bustamante, Emilie Bujès und Mark Cousins) decides on the awarding of the prize money in the amount of 40,000 Euro.
rbb media | Birgit Kuchenreuther | CEO advertising & sponsoring