Making the world a better place with every sip! This is Lemonaid's & Charitea's motto. two fairtrade soft drinks from St. Pauli. All ingredients are organically grown and come from fairtrade cooperatives from all over the world. Fair trade supports sustainable, fair agriculture. In addition, a fixed amount per bottle goes to social projects in the growing regions. The lemonades, iced teas and teas have been consumed at the Berlinale since 2014.
Lemonaid Beverages GmbH | Christopher Owen | Head of Marketing
Canon, the world's leading provider of digital imaging solutions for the consumer and business sectors, is supporting the Berlin International Film Festival with the photographic documentation of the festival. Since 2003, Canon Germany has been providing professional photo and film equipment for the festival photographers as well as an imagePROGRAF large format printing system, including material for the creation of the star portraits. Canon also provides a professional Clean & Check service at the Berlinale Press Center for accredited press photographers.
Canon | Sarah Stuwe| Press Contact
The CUBIX Filmpalast, which belongs to the CineStar Group, is a central venue of the Berlinale for various sections. The CUBIX Filmpalast combines original architecture with comfort, sophisticated ambience and innovative image and sound technology.
CineStar-Gruppe | Oliver Fock | Geschäftsführer |
Cinionic is a joint venture of key players in the cinema industry who have come together to transform the cinema and provide comprehensive entertainment solutions for exhibitors around the world. One of the partners driving the mission of Cinionic is Barco, a long-standing Digital Cinema Partner of the Berlinale. Since 2004, the main venues of the festival have been equipped with state-of-the-art Barco cinema projectors; a tradition that continues under the patronage of Cinionic.
Cinionic | Markus Baumann | Sales & Business Development Manager DACH
Since 2008, international visitors and guests of the festival have been able to enjoy German red and white wines. Numerous Berlin wine merchants will be offering wine packages for the 72nd Berlinale from 10 - 26 February 2022. One package consists of three bottles, each from the German growing areas and in the Berlinale carton. Visitors to the Berlinale will receive a discount of € 5 on the wine package upon presentation of their cinema tickets.
Deutsches Weininstitut | Andreas Kaul | Head of Hotels, Restaurants and Retailers
Dolby has been providing the Berlinale with digital cinema hardware as well as services and support in the field of sound since 2001. In addition, Dolby's technical service staff will be on site and will advise on all technical issues, perform audio checks and ensure the best possible sound quality at all Berlinale venues. Since 2015, the Berlinale Palast has been equipped with an immersive Dolby Atmos sound system, which enables precise placement and movement of individual sounds around and even above the audience. Dolby Atmos offers the audience a stunning sound with impressive clarity, richness, detail and depth.
Dolby Laboratories Inc. | Aurélie Hayon | Senior Marketing Manager - Europe |
Husumer Mineralbrunnen has been supporting the Berlinale at all events since 2011 with the product Viva con Agua mineral water. Viva con Agua de Sankt Pauli e.V. is a non-profit organisation that promotes worldwide access to drinking water. Viva con Agua has found a reliable, regional cooperation partner in Husumer Mineralbrunnen.
Husumer Mineralbrunnen HMB GmbH | Annabel Kohlmann | Product Management
MPB, the world's largest online platform for used photo and video equipment, is supporting this year's "On scene" photo competition, a collaboration between the Berlinale International Film Festival and the SRH Berlin University of Applied Sciences. With this project, MPB supports young up-and-coming photographers from Berlin and offers them a platform to tell their personal visual stories. During the festival, images on the themes of architecture, portrait and abstraction will be created. The effects of the pandemic on the festival need to be documented as well as the glamour on the red carpet. The aim is to create a fresh look at the Berlinale that deliberately differs from the work of the professionals. The best pictures will be presented on the social media accounts of the Berlinale and MPB. In addition, the results will be shown on the well-known billboard in front of the Kraftwerk in Berlin-Kreuzberg after the festival, starting at the end of March. On the part of the university, the students will be guided by Prof. Lars Roth in daily editorial meetings in the selection of photographs and image details. In addition, students will receive training from professional photographers from the Berlin MPB team.
Press Contact : Louisa Tomayer | PR, Event & Erlebnismarketing Manager |
Asset Manager Brookfield Properties has been managing the Potsdamer Platz site with a total area of around 270,000 square meters since 2015. Potsdamer Platz is also supporting the Berlin International Film Festival as a supplier for the 72nd Berlinale. As the home of the film festival, it offers the Berlinale and its guests high-quality entertainment and adventure worlds. The cinema, casino and hotels are used as venues and important event locations for the Berlinale.
Brookfield Properties | Katharina Treiber | Vice President Asset Management
Rohde & Schwarz
Rohde & Schwarz has been contributing to the Berlinale's digital cinema with innovative products since 2012. The solutions from Rohde & Schwarz form the heart of the digital cinema chain: The mastering station R&S®CLIPSTER quickly and reliably creates the DCPs (digital cinema packages) for the screenings, then checks them and ensures that the quality of the moving images captivates festival guests.
Rohde & Schwarz Vertriebs GmbH | André Vent | Sales Manager File Based Media Solutions
Sony Center am Potsdamer Platz
The world meets at the Sony Center, Germany's trendiest outdoor location, where people share experiences and emotions. Since 2001, it has been the big showcase of the Berlin International Film Festival with its LED screen. Stars and talents of the Berlinale shine during the live broadcasts from the red carpet and press conferences. The Berlinale partners also have the opportunity to present their advertising message on the LED screen. The combination of attractive Berlinale content and advertisements in the heart of the Sony Center makes the screen the ideal platform.
Sony Center am Potsdamer Platz | Anneke Hasenritter | Senior Marketing and Communications Manager
Since 2007, the internet specialists at TOP-IX have been providing live web streaming of the press conferences, the daily red carpets and the Opening and Awards Ceremonies on www.berlinale.de. After the Berlinale, all videos will be available in theonline archive.
TOP-IX Consortium | Andrea Casalegno | Direttore |
Voelkel is once again supporting the Berlinale this year as an official juice supplier. Voelkel's diverse range relies on high-quality raw materials from organic and biodynamic cultivation, and each of their juices tastes the way nature intended.
Voelkel GmbH | Kristian Roecker | Gebietsverkaufsleitung Ost |