Ida Svenonius

Ida Svenonius has been serving as Director of Communications and Brand on the Berlinale’s Executive Team since August 2026, overseeing the festival’s brand strategy, marketing, strategic communications, audience development, press relations and partnerships.

Prior to joining the Berlinale, Ida Svenonius was Director of Marketing at Fotografiska Berlin, establishing the museum’s brand in Germany and driving audience growth and engagement. She previously founded and led a Berlin-based brand and communications consultancy and held marketing and communications positions in the technology and innovation space.

Originally from Sweden, she began her career in filmmaking before studying Social Anthropology at the University of Cambridge. Drawing on her background in storytelling and culture, she brings over ten years of international experience in strategic marketing, brand development and organisational leadership across the cultural, creative and technology sectors.