Dec 19, 2022
The New Sponsors of the 73rd Berlin International Film Festival
Cosmetics brand Armani beauty and mobility platform Uber will be the new Principal Partners of the Berlinale 2023, complementing the commitment of long-time principal media partner ZDF.
Potsdamer Platz as the central festival location moves up as a Co-Partner alongside Mastercard and rbb media. The Berlinale has also been able to win numerous companies as new partners at the other sponsorship levels.
“I am very pleased about the large number of new partners we have been able to inspire for the 2023 festival. The Berlinale's appeal as a platform for innovative marketing activities by international companies continues unabated, even after two exceptional years due to the pandemic. In addition to the important financial support, we are also grateful for the diverse services with which all Berlinale partners will enrich the festival and its visitors,” says Berlinale Executive Director Mariëtte Rissenbeek.
In 2023, the Berlinale will be supported for the first time by Armani beauty as Principal Partner and official beauty expert. Armani beauty will provide the official make-up service to the festival’s guests among whom celebrities destined to the Red Carpet. For over 20 years, Armani beauty has enchanted with beautiful textures in make-up, skincare formulated from the most pioneering science and fragrances created with the rarest ingredients.
Armani beauty’s collaboration with the Berlin International Film Festival keeps enhancing the relationship the brand has with the world of filmmaking and comes as a celebration of Giorgio Armani’s life-long love of the cinema. Armani beauty’s faces Cate Blanchett, Regé-Jean Page, Tessa Thompson, Nicholas Hoult, Adria Arjona, Greta Ferro and Alice Pagani epitomise the intimate connection between cinema and beauty.
The mobility platform Uber will be Principal Partner of the Berlinale and supports the festival in the realisation of the VIP shuttle to bring film teams and festival guests to the Red Carpet. For the practical realisation, Uber cooperates with a local car rental partner, through which the required capacity of vehicles and drivers will be provided. For the 73rd edition, all limousines for the Berlinale VIP shuttle will be powered by modern and sustainable hydrogen technology for the first time and will therefore be emission-free. Uber is also planning numerous activities to make it easier for Berlinale audiences to get to the venues and back home.
“Uber has been an integral part of urban and mobility culture in Germany for years. We digitally arrange safe and comfortable rides also for fans of cinema. With our commitment to the Berlinale, we want to reinforce our local ties. And of course we are also very pleased that this year the German and international film stars will be shuttled to the Red Carpet in environmentally friendly hydrogen limousines powered by Uber,” says Christoph Weigler, General Manager Uber DACH.
Further new partners of the 73rd Berlinale
Campari is the iconic Italian red aperitif, at the heart of some of the world’s most famous cocktails such as the Negroni and Campari Spritz. The passionate relationship between Campari and cinema has a long tradition. During the Berlinale guests can look forward to special Campari experiences at selected locations.
Fope is a traditional jewellery brand based in Vicenza, Italy. In the Fope Lease Suite, prominent festival guests can wear their favorite pieces from the diverse jewellery collection for the perfect Berlinale appearance.
The Swedish lifestyle brand produces and distributes plant-based alternatives to dairy products in various food categories. As part of its longstanding efforts for climate protection, the Berlinale, with the support of Oatly, will refrain from using animal dairy products at all official events of the festival.
Pharos - The Post Group is a brand of Media Services GmbH. For the 73rd Berlinale, Pharos will take on the production of the popular Berlinale trailer in all required versions and formats.
An up-to-date overview of all partners of the 73rd Berlinale will be added successively.
December 19, 2022