OFFICIAL BERLINALE PARTNER (SINCE 2015)
Mastercard, the international leading technology company of payment solutions, joined the inner circle of the Berlin International Film Festival in 2015. Mastercard builds on emotionality and exclusivity, making its partnership with the Berlinale a strategic component of Mastercard’s branding strategy. In its “Priceless” campaign, Mastercard offers its customers invaluable experiences, unforgettable emotions, and an appealing added value. With its Berlinale partnership, Mastercard is launching a new service: an exclusive Mastercard® ticket center in the Potsdamer Platz Arkaden shopping complex. Here Mastercard® cardholders can obtain highly-coveted tickets for film premieres. In addition visitors will be amazed with Mastercard Priceless® Surprises. One thing you can be sure of is that your experiences with Mastercard at the Berlinale will be priceless.
Ms. Dagmar Nedbal
Head of Marketing Europe