OFFICIAL BERLINALE PARTNER (SINCE 2014)
Official Automotive Partner Audi once more provides about 250 vehicles including the Audi e-tron which is Audi's the first purely electric production model. For the grand festival Opening Gala as well as for each gala premiere and the Award Ceremony, Audi drives the film stars up to the red carpet in style.
The Audi Berlinale Lounge in front of the Berlinale Palast offers a variety of spoken word and musical events for festival visitors and film professionals alike. It represents a festival experience beyond the cinema seat for everyone, as well as offers a multitude of exciting encounters.
Since 2015, Audi has also been actively involved in the promotion of talented directors. Withing the section "Berlinale Shorts", the Audi Short Film Award – endowed with EUR 20,000 – is presented at the official Award Ceremony.
Furthermore, Audi again provides the popular official festival bag.
Ms. Nina Fittigauer
Brand communication & brand experience