Principal Partners


The innovative TV provider from Deutsche Telekom, MagentaTV, is Principal Partner since 2020 and will continue its support towards the Berlinale during the 72nd edition. At the 70th anniversary, MagentaTV set up its own festival lounge at the Zoo Palast, which hosted a variety of exciting talk and event formats. The "Morning Show" was one of many highlights of their lounge program, where festival guests were invited for a breakfast talk to speak about their festival highlights and interesting films they had seen. In addition, MagentaTV provided exclusive insights from the red carpet and backstage interviews. Last but not least, for the 70th anniversary of the Berlinale, MagentaTV created a special presentation for its customers displaying a collection of films from Berlinale's history, which were selected by the festival Artistic Director Carlo Chatrian.

Telekom Deutschland GmbH | Mara Wunderlich | Business Unit TV |

L'Oréal Paris

The Berlinale’s official cosmetics specialist ensures since 1999 the appearance of the stars on the Red Carpet is absolutely perfect. In this long-standing partnership, the world of film meets the world of beauty. The faces of L’ORÉAL PARiS include film icons such as Helen Mirren, Jane Fonda, Iris Berben or Eva Longoria and It-Girls as Lena Meyer-Landrut.
In the exclusive Berlinale VIP-Club, the stars are styled for their appearance on the Red Carpet by the L’ORÉAL PARiS make-up artist team. The Berlinale audience also has a chance to get a free “Berlinale Look” makeover at the L’ORÉAL PARiS Make-up Studio on Potsdamer Platz.

L'Oréal Deutschland GmbH | Heike Leder | Head of Brand Communications


The main media partner of the Berlinale ZDF/3sat produces and broadcasts since 2005 all of the stage events in the Berlinale Palast.
Furthermore the station broadcasts at length in TV and the ZDF- Online-Media Center about the Berlinale. Meetings for the industry are held daily in the ZDF Lounge at the Grand Hyatt Berlin.

ZDF | Brigitte Fuchs| ZDF Berlinale Coordinator