Principal Partners


Since 2014 the Official Automotive Partner Audi provides roughly 250 vehicles including the Audi e-tron, which is Audi's first pure electric carmodel. This year Audi again will drive the film stars up to the red carpet in style.
The Audi Berlinale Lounge, located next to the Berlinale Palast, will offer again a wide programme and musical events for festival visitors and film professionals alike. It represents a festival experience beyond the cinema seat for everyone, as well as offers a multitude of exciting encounters.
Since 2015, Audi has also been actively involved in the promotion of talented directors. Withing the section Berlinale Shorts, the Audi Short Film Award – endowed with EUR 20,000 – is presented at the official Award Ceremony.

AUDI AG | Nina Fittigauer | Brand communication & brand experience


The innovative TV provider of Deutsche Telekom, MagentaTV, will support the Berlinale as Principal Partner. Debuting on the 2020 edition, MagentaTV will set up a Festival Lounge at Zoo Palast, which will serve as the focal point of their activities during the Festival. Also part of the lounge concept is to create a social media hub to provide a location for various media formats and outlets during Berlinale.

Telekom Deutschland GmbH | Mara Wunderlich | Business Unit TV |

L'Oréal Paris

The Berlinale’s official cosmetics specialist ensures since 1999 the appearance of the stars on the Red Carpet is absolutely perfect. In this long-standing partnership, the world of film meets the world of beauty. The faces of L’ORÉAL PARiS include film icons such as Helen Mirren, Jane Fonda, Iris Berben or Eva Longoria and It-Girls as Lena Meyer-Landrut.
In the exclusive Berlinale VIP-Club, the stars are styled for their appearance on the Red Carpet by the L’ORÉAL PARiS make-up artist team. The Berlinale audience also has a chance to get a free “Berlinale Look” makeover at the L’ORÉAL PARiS Make-up Studio on Potsdamer Platz.

L'Oréal Deutschland GmbH | Heike Leder | Head of Communications & Influencing


The main media partner of the Berlinale ZDF/3sat produces and live broadcasts since 2005 all of the stage events in the Berlinale Palast - from the Berlinale Opening Ceremony to the Shooting Stars Awards, the presentation of the Honorary Golden Bear and the International Jury Award Ceremony. As pool leader, ZDF provides TV images to countless national and international television broadcasters.
Furthermore the station broadcasts at length in TV and the ZDF- Online-Media Center about the Berlinale. Meetings for the industry are held daily in the ZDF Lounge at the Grand Hyatt Berlin.

ZDF | Katrin Steffen | HA Kommunikation Marketing