Principal Partners


The innovative TV provider from Deutsche Telekom, MagentaTV, will support the Berlinale as Principle Partner in 2020. MagentaTV will set up its own Festival lounge at the Zoo Palast, which will be the main point of MagentaTV's activities. At the same time, the location will serve as a contact point for new media actors and give various media formats a home during the Berlinale. You are very welcome to visit the MagentaTV Lounge at the Zoo Palast from 21st to 29th of February between 10 and 7pm. Look forward to a diverse program of morning shows, master classes and entertainment with Doris Dörrie, Christian Schwochow and many more. Please note that different formats are sometimes associated with a registration.

Telekom Deutschland GmbH | Mara Wunderlich | Business Unit TV |

L'Oréal Paris

The Berlinale’s official cosmetics specialist ensures since 1999 the appearance of the stars on the Red Carpet is absolutely perfect. In this long-standing partnership, the world of film meets the world of beauty. The faces of L’ORÉAL PARiS include film icons such as Helen Mirren, Jane Fonda, Iris Berben or Eva Longoria and It-Girls as Lena Meyer-Landrut.
In the exclusive Berlinale VIP-Club, the stars are styled for their appearance on the Red Carpet by the L’ORÉAL PARiS make-up artist team. The Berlinale audience also has a chance to get a free “Berlinale Look” makeover at the L’ORÉAL PARiS Make-up Studio on Potsdamer Platz.

L'Oréal Deutschland GmbH | Heike Leder | Head of Communications & Influencing


The main media partner of the Berlinale ZDF/3sat produces and live broadcasts since 2005 all of the stage events in the Berlinale Palast - from the Berlinale Opening Ceremony to the Shooting Stars Awards, the presentation of the Honorary Golden Bear and the International Jury Award Ceremony. As pool leader, ZDF provides TV images to countless national and international television broadcasters.
Furthermore the station broadcasts at length in TV and the ZDF- Online-Media Center about the Berlinale. Meetings for the industry are held daily in the ZDF Lounge at the Grand Hyatt Berlin.

ZDF | Katrin Steffen | HA Kommunikation Marketing