Berlinale: European Film Market


European Film Market

The European Film Market is one of the top three meeting places of the international film and media industries. Its close links with the Berlinale as a public film festival, and its position at the heart of Berlin’s vivid creative economy, are defining characteristics of the Berlinale’s film market. Yet the EFM is more than just an agile marketplace for trading film and audiovisual content – it has also positioned itself as a platform for innovation and change.

A professional infrastructure for exhibitors in the Gropius Bau and the Marriott Hotel, state-of-the-art cinemas, numerous market premieres and outstanding service via close customer and partner relationships distinguish the film market as a first class trading platform. The EFM serves the diversity and breadth of requirements for its different participant groups, focusing on networking, exchange, information and the constant integration of new players.

The content-related connections with the Berlinale’s other industry initiatives – the Berlinale Co-Production Market, Berlinale Talents and the World Cinema Fund – as well as the programme sections of the festival, all enrich the diversity of available platforms.

The European Film Market is a barometer and pacesetter for the new film year. New productions and developments, future-proof business models, contacts and contracts – it all starts here.

Over a period of nine days, around 10,000 representatives of the international film and media industries – primarily producers, buyers and sales agents, distributors and financiers – come together to network, exchange, inform themselves and do business. As the first international market event of the year, the EFM is in a strong position and serves as a compass.

With steadily growing success, the film market offers platforms targeted at different participant groups and, for the past number of years, has also connected new players from other industries – such as start-up entrepreneurs and representatives of the tech industry – to the market, always focusing on their interface with the film industry.

  • 9,975 industry participants from 112 countries
  • 800 films, including 586 market premieres
  • 1,110 market screenings in 40 cinemas + 30 VR projects in 1 VR cinema
  • 1,840 buyers
  • 200 stands and offices (in Gropius Bau + Marriott Hotel)
  • 540 exhibitors
  • 9 days

As an independent forum within the European Film Market, the Berlinale Co-Production Market annually connects around 600 internationally experienced producers and financiers with the goal of making the participants co-production partners for the selected projects.

The "Drama Series Days" offer a growing number of filmmakers involved in the development, production and buying/selling of high-end drama series their own event in the prestigious Zoo Palast with market screenings, a conference programme, showcases and networking. The platform is a joint project between the EFM, Berlinale Co-Production Market and Berlinale Talents and is also closely connected with Berlinale Series as part of the festival programme.

New synergies are created at the "EFM Producers Hub" in collaboration with the Berlinale Co-Production Market and the ACE producers’ network. Here, international producers come together and develop their projects under market conditions. Financiers and buyers are the chief business partners of producers. The "EFM Producers Hub" offers an exclusive space for meetings, advice from experts on financing and distribution strategies as well as series of talks.

Documentary films have won attention and visibility at the Berlinale and this is also reflected in the EFM: 2009 saw the introduction of the "DocSalon" in cooperation with the European Documentary Network (EDN). This platform sees itself as an important contact point for the documentary industry. Following the documentary film festivals in the autumn, "DocSalon" offers the opportunity for people to learn about the newest developments and projects at the beginning of the year. A series of talks, matchmaking and advice are targeted at specifically promoting exchanges.

The "Berlinale Africa Hub" is not just a meeting place for filmmakers from sub-Saharan Africa: it also lays strong emphasis on digital innovations which promote developments in the continent’s audiovisual industries.

"EFM Horizon" sees itself as a window on current and ground-breaking developments in the media and entertainment worlds, a compass for sustainable business models driven by new technology, digital innovations and the storytelling of tomorrow. The progressive programme format is aimed at all Market participants who want to establish a sustainable business and connect with new players from the tech and other creative industries. The ideal atmosphere for this innovation platform at the EFM is provided by Berliner Freiheit, just across the road from the Marriott Hotel.

The programme of the NATIVe – A Journey into Indigenous Cinema special presentation, which is devoted to films by Indigenous filmmakers, is represented by a stand in the Gropius Bau, as are Berlinale Talents with the "Market Hub" which serves as a hub for emerging sales agents and distributors. Current German films shortlisted for the LOLA German Film Award are also presented to the international industry at the EFM.

The EFM has been cooperating with the Sundance Film Festival for more than ten years and annually presents a series of films to an international market immediately after their premiere at Sundance. For the first time in 2018, virtual reality projects from the Sundance “New Frontier” programme were also introduced at the EFM.

Originating in 1978 as the Berlinale’s “film market”, it was renamed the European Film Market in 1988. What began with a few exhibitor stalls in Bikinihaus in the west of Berlin has since developed into one of the three biggest film markets in the world with nearly 10,000 industry representatives from the film and media industries.

Over the years, the EFM has constantly grown, especially since its move to the Gropius Bau in 2006. Due to high demand, in 2009 the film market expanded to include further exhibition spaces in the Marriott Hotel.

For over a decade now, the European Film Market has been more than just a platform with a professional infrastructure for buying and selling film rights and audiovisual content. The synergies between the festival and the EFM have continually been increased and the market has been expanded by new business areas – the EFM initiatives – in close collaboration with numerous partners.