Berlinale: European Film Market

European Film Market

543 exhibitors, 9,230 professionals from 110 countries, including 1,623 international buyers and 1,124 screenings of 784 films: The European Film Market (EFM) is one of the most important international film industry gatherings. Film buyers and sellers, producers, distributors and financiers as well as representatives of the global TV, Home Entertainment and New Media market get up-to-date on the latest productions and developments in the global film scene, negotiate film rights and make or foster business network.

The EFM has been making its home in the magnificent renaissance building Martin-Gropius-Bau, internationally known as one of Berlin’s premier art museums, and the deluxe modern Marriott Hotel at the Potsdamer Platz. The proximity (spatial and otherwise) to the festival gives the EFM important impulses and ensures that it stays one of the most dynamic marketplaces for international film that it is today.

European Film Market initiatives

The series co-organised by the Berlinale, the German Film Academy and German Films presents, within the framework of the European Film Market, films that have been longlisted by the German Film Academy’s nominating commission for the German Film Awards (aka Lola). The screenings are open to accredited national and international professionals as well as members of the German Film Academy who are eligible to vote on nominations.

See also: "LOLA at Berlinale"

The "EFM Industry Debates" address current developments in the film and entertainment industry. They foster the exchange of views amongst industry professionals. The topics in 2016 were: Cross Border Currents: India’s Big Chance, Producers as Entrepreneurs, Cross-Atlantic Series Success: (Re)Making TV for Europe and the World.

See also: "EFM Industry Debates"

“DocSalon” is a central meeting point for buyers, sellers, directors, producers and distributors of documentary films. The initiative aims to boost networking and exchange in the documentary sector and has been organized every year since 2009 in cooperation with the European Documentary Network (EDN), which, with 1,000 members from around 60 countries, has worked on Europe-wide networking in the area of documentary film since 1996.

See also: “DocSalon”

In cooperation with Berlinale Talents, the EFM also features an initiative for the up-and-coming generation of market-goers: Under the title "Berlinale Talents Market Hub" - backed by VFF - nine selected sales & distribution professionals from Berlinale Talents are present at Martin-Gropius-Bau with their own booth, which also serves as a contact and meeting point. In addition, 40 of the films developed during the Berlinale Talents Project Labs are presented to EFM visitors.

See also: “Berlinale Talents Market Hub”

The “Drama Series Days” are providing creators and producers of high-quality drama and documentary series with innovative platforms and channels to present and sell their new works. This includes a home base at the EFM Buyers Lounge where key players in commissioning and acquiring new content come together. Special screenings and a range of talks and events showcasing the latest industry trends and developments from Germany, Europe and North America complement the programme. Additional to that, the Berlinale Co-Production Market presents handpicked international series projects to potential co-production partners, funds and broadcasters attending the EFM.

See also: “Drama Series Days”

With the “EFM Producers Hub” the European Film Market is expanding its services, developing new initiatives and platforms designed to better meet the needs of producers attending the Market. The “EFM Producers Hub” as an exclusive place to promote new projects is also accessible for financiers and buyers. It features free consultancy to producers on new financing and distribution strategies as well as the recently launched “Presentations and Talks” where selected speakers introduce projects and ideas relevant to producers.

See also: “EFM Producers Hub”

The “Berlinale Africa Hub” is a communication and networking platform for the African film industry and all EFM participants who want to know more about new distribution and marketing models, and virtual reality and 360° projects by African filmmakers and producers, about successful start-ups that are bringing audio-visual content to the African market, and about African VOD and SVOD platforms that have emerged in the last few years.

See also: “Berlinale Africa Hub”

Under the umbrella “EFM Horizon”, the European Film Market offers a variety of initiatives focusing on the film industry of the future. “EFM Horizon” provides opportunities for discovering the newest relevant technological developments and forward-looking trends and for taking advantage of networks in sectors bordering on those of the audio-visual industry. The initiative addresses this reality by facilitating a dialogue between participants of the EFM and representatives of other industries, in order to develop new strategies for the film industry.