Berlinale: Programme

Film file

Berlinale Talents

NYMPHOMANIAC: How To Sell Uneasy Films?

with Louise Vesth

Strategic branding is not just the stuff of stars – films by auteurs are also hyped and create a buzz by defining their aesthetic and targeting specific audiences. Producers and marketing teams create campaigns around directors by releasing stories and building exposure much before the forthcoming film hits festivals or theatres. Lars von Trier's producer Louise Vesth discusses Nymphomaniac as a case study of how the team mobilized the dissemination of the trailer and planned the release of the film by building up audience anticipation.