Berlinale: Programme

Film file

Berlinale Talent Campus

Launching Films: Publicity and Film Critique

with Peter Cowie, Sylvia Müller, Gordon Spragg

The influential work of the film publicist can seem a bit arcane within the system of film promotion and press. What is the relationship between publicists, filmmakers and film critics? What do publicists do to launch a film during its rounds in the festival circuit or in theatrical distribution? This panel addresses their role and how filmmakers can familiarize themselves with the ins-and-outs of publicity to push and market their films.