Kicking off the annual industry calendar, the European Film Market (EFM), part of the Berlin International Film Festival, opens its doors for business from February 7- 17, 2008.
One of EFM’s major strengths is the synergy generated by the combination of the film market and festival. After the soaring growth of the past two years, the EFM has successfully established itself as one of the top three international film markets in the world. Bolstered by the growing importance of Berlin-Brandenburg as a film region over the past year, the EFM plans to expand its position even further in 2008: “After successfully repositioning the Market in 2006, we would now like to reinforce the EFM’s status as a top global event for the film business and optimize what we offer to the international film industry”, Director Beki Probst said in summing up the organizers’ objectives for the EFM 2008.
The prestigious exhibition venues, the Martin-Gropius-Bau and the EFM Exhibitor Offices at Potsdamer Platz 11, are already booked solid. Even at this early stage, the EFM 2008, with a total of 178 companies from 47 countries, can point to an increase in exhibitors over the previous year.
A debate series entitled “EFM Industry Debates” conceived and introduced by EFM’s official sponsor and main partner, Arts Alliance Media (AAM) will take place from February 8 -10, 2008. It will focus on the challenges of digital film distribution and sales. On three afternoons, topics related to the fields of “Digital Home” and “Digital Cinema” will be highlighted. The “EFM Industry Debates” will be held at the Marriott Hotel, which will also be home to three EFM “Video Studios” for the second consecutive year.
In addition, a number of events in cooperation with other partners will be offered at the EFM 2008: e.g., the “Straight from Sundance” film series, an exclusive showcase of highlights from the Sundance Film Festival; the “Latin American Works-in-Progress” forum, a platform for young talents from Latin America; as well as the “Books at Berlinale” initiative, presented by the Berlinale Co-Production Market and the Frankfurt Book Fair.
Last but not least: the new “Gropius Mirror Restaurant” at the Martin-Gropius-Bau, one of the gastronomic highlights of 2007, will be on board again. The attractive mirrored tent with its excellent restaurant and café, catered by star chefs, Martin Scharff and Jürgen Koch, will be open during the day to Market visitors and those with Berlinale festival accreditation. The “Gropius Mirror Restaurant” can also be rented out for film-related events during the EFM 2008.
December 5, 2007