B Ruby Rich is a film scholar, critic and professor emerita at University of California, Santa Cruz. She coined the term “New Queer Cinema” in a 1992 “Village Voice” essay, identifying a wave of radical queer films. A specialist in feminist, queer, Latin American, independent and documentary cinema, Rich’s career spans programming (Art Institute of Chicago), teaching (UC Berkeley, UCSC), public funding (New York State Council on the Arts), and film criticism for outlets like “The Village Voice” and “Sight & Sound”. She is the author of “Chick Flicks” (1998) and “New Queer Cinema: The Director’s Cut” (2013) and was editor-in-chief of “Film Quarterly” from 2013 to 2024. Rich received the SCMS Distinguished Career Achievement Award and is a member of the Academy of Motion Picture Arts and Sciences.