Monika Grütters, Germany’s new Minister of State for Culture and the Media, paid the European Film Market (EFM) of the 64th Berlin International Film Festival an official visit this Friday morning. Together with Festival Director Dieter Kosslick, EFM Director Beki Probst and EFM Co-Director Andrea Kaul, Minister of State Monika Grütters toured the market for an hour and spoke with representatives of various companies. She also took a look at a new initiative of the EFM and Berlinale Talents, the “Berlinale Talents Market Hub”. The EFM is one of the world’s most important platforms for trading film rights and audiovisual content. Held from February 6 to 14, the EFM is the film industry’s first major international event of the year.