HUGO BOSS

CO-PARTNER OF THE BERLINALE (SINCE 2004)

The renowed fashion company HUGO BOSS installed an exclusive showroom for the actors and directors of the Competition films and the International Jury. HUGO BOSS also produced sweatshirts, T-shirts, scarves and caps for the popular Berlinale Merchanising collection. As a much-coveted gift for VIP guests, HUGO BOSS produces a custom cashmere scarf with a unique Berlinale look for every edition of the festival.

The legendary HUGO BOSS party at the Berlinale was again a highlight.